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Blizzard CEO responds to Diablo III controversy

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link: http://www.escapistmagazine.com/news...II-Controversy

Blizzard is in a strange position when it comes to Diablo III. On the one hand, it's looking to be one of the biggest, if not the biggest, game launches of 2012. On the other hand, between the mandatory online connection and various patch problems, it's greatly frustrated even loyal players. Now, two months after launch, Blizzard CEO Mike Morhaime has posted an open letter on the Battle.net forums acknowledging the myriad of difficulties while explaining the various decisions Blizzard made behind-the-scenes.

"The launch week of Diablo III was memorable for many reasons -- some positive, and some not so positive," Morhaime wrote. "We were thrilled that Diablo III had the biggest PC-game launch ever, surpassing the lifetime sales of [World of Warcraft: Cataclysm] (the previous record holder for biggest PC-game launch) in a matter of weeks. We've been floored by the response. However, the launch had many challenges as well."

The letter is very comprehensive, but deals specifically with three key issues: Diablo III's launch, the auction house, and the always-connected experience. Regarding the launch, Morhaime reiterates that Blizzard simply wasn't prepared for the enormous demand for the game across multiple regions. "For Diablo III, we looked at historical sales for Blizzard games and other top-selling PC games and watched preorder numbers. We even upped our estimates to ensure we had additional capacity, or so we thought. In the end, it just wasn't enough, and that is something we will work hard to conquer for future releases." Morhaime also adds that in the rush to fix major problems that occurred at launch, various smaller bugs appeared that took additional time to fix. "Rather than address every subject individually, I'll just say that even as we work to address or resolve current issues, it's always possible that further issues will crop up."

When it comes to the new Diablo III auction house, Morhaime explains that the auction house isn't about making extra cash for Blizzard, but about maintaining a centralized in-game location where players who want to buy items can do so, without turning to questionable third-party sources. "Regarding the real-money auction house," Morhaime explains, "our primary goal for including this in the game was to provide convenience and peace of mind for those players who might otherwise turn to third-party services to buy items. Black market trading sites can put accounts at risk and create many customer service challenges." Morhaime added that Blizzard will use player feedback to improve auction house features, while ensuring that Diablo III's overall gameplay doesn't make the auction house mandatory.

Of course the biggest issue when it comes to Diablo III always was the mandatory internet connection, which Morhaime spent a significant portion of the letter discussing. "I fully understand the desire to play Diablo III offline," Morhaime said, "however, Diablo III was designed from the beginning to be an online game that can be enjoyed with friends, and the always-online requirement is the best way for us to support that design. The effectiveness of the online elements -- including the friends list and cross-game communication; co-op matchmaking; persistent characters that you can use by yourself, with others, and in PvP; and some of our customer support, service, and security components -- is tied directly to the online nature of the game." Morhaime dismissed the notion that Diablo III's online-only state is solely about copy-protection, but that keeping the game online is more effective than allowing for offline options.

Whatever one's feelings on Diablo III's launch and online state and launch may be, it is refreshing to see developers interact directly with players. The user response in the Battle.net thread so far is largely positive, thanks in no small part to additional promises from Morhaime to include class improvements and new endgame systems in upcoming patches.

Source: Battle.net, via Games Industry International

Comments

  1. underrated's Avatar
    Also here is a funny revision one poster did of this response that got deleted in the blizzard forums.

    Snippity
    EDIT: A guy posted a translation of the letter, and it's bloody funny.

    Dear Money,

    Now that we've ignored your feedback for two months and we aren't making as much money on the RMAH as we hoped, I would like to take a step back and discuss how we can molest your wallets more effectively.

    We've had an enormous amount of complaints since the launch. I speak for everyone at Blizzard when I say that you are loud and annoying and we hate you. We truly believe "Every Dollar Matters," so I want to thank you for sharing your experiences in an effort to help us figure out how to be more subtle in our gouging. Your money makes it possible for us to continue developing Brother Kotick's vision of a micro transaction utopia, and we never take that for granted.

    The launch week of Diablo III was obviously a debacle. The positive was that we made nine-hundred trillion dollars, the not so positive is that you couldn't play the game. We were thrilled that Diablo III made all of the money ever (topping even our most recent debacle). We've been so floored by the response that we all took three week vacations in small island countries and bought BMWs with toilets built into the seats. Frank Little in accounting bought a lifetime subscription to Cherry Trees Weekly. Guy's weird.

    The launch had many challenges, chief among those being our insistence on always-online, our inability to properly gauge demand, our logistical incompetence in meeting demand and our unwillingness to spend the money necessary to ensure that we only "double it" when it comes to untested game mechanics, never to hardware infrastructure. However, I do not wish to apologize for the misstep--after all, it wasn't us who crashed our servers for three days straight. You did that. We will do our absolute minimum to conquer this for future releases if we feel like it.

    In response to the immediate and overwhelming demand for a faithful followup to Diablo II, the team did everything they should have done a month previous to allow players to play the game they paid for. Despite these efforts, you keep crashing our servers by your insistence on playing the game. Rather than address this directly, I'll just say that even as we work to drive you away from the game and into the less-hardware-intensive Auction Houses, it's a sure bet your hardcore characters will die from lag spikes and server outages. We hope that our actions in the past have demonstrated that above all else, we're committed to keeping you paying for anything we make, no matter how rotten and cynical it actually is. Have faith and you will be rewarded. With $5.

    We are not satisfied with only making nine-hundred trillion dollars; we want people to continue paying for Blizzard games for a very long time. The Diablo III team has made a passable, lukewarm and aesthetically pleasing experience. As such, our teams are working hard to fill in the gaps with all sorts of ancillary stuff. Kind of like how the frog DNA in Jurassic Park filled in the gaps in the dinosaur DNA and caused the dinosaurs to spontaneously change sexes. This is why Diablo is a woman. Because of the frogs.

    You've seen some of that work already in patch 1.0.3, and you'll see additional "improvements" with patch 1.0.4. On the game balance front, this update will contain changes designed to further treat this game like WoW. We know that the "2 trillion builds" we touted before launch was perhaps a bit optimistic, but we would realistically like to get that number up to five. Maybe six. Per class. Another topic we've seen actively discussed is the fact that better, more distinct Legendary items are needed. We agree. I have no explanation whatsoever for why legendary items have been useless for two whole months, but Patch 1.0.4 will include new and improved Legendary items that are more interesting, more powerful, and more epic in ways you probably (hopefully) won't be expecting, like extra frost damage or reflects damage back at attacker.

    We're also working on a number of features that already exist, such as chatting with your friends, joining their games and seeing their achievements. In addition, we will be constantly improving the auction house since we know that's like super duper important to you all. This is how your money is being used. Thought you should know.

    Regarding the real-money auction house, our primary goal for including this in the game was to provide convenience and peace of mind for those players who might otherwise turn to third-party services to buy items. Unfortunately that goal got lost when the guy in charge of itemization, Ned, had a stroke and the part of his brain that makes game design decisions leaked out his ears and into his cereal. Also, Ned has a hard time eating cereal anymore because the brains made him sick. Pray for Ned, please.

    Anyway, the RMAH was created to protect you. We needed to keep you safe from the big, scary black market sites that all of you would, of course, be going to for items you couldn't find in-game because of Ned and his bad choices. It was never our intention for you to feel like the auction house is mandatory, so stop feeling like that. What are you, an idiot? We did it for your own good! Now you understand and we can all move on together.

    One other common topic we've seen in the forums is the always-connected experience, and the perception that the online requirement is nothing but an ineffective form of copy protection that has already been cracked. While we've never said that this requirement guarantees that there will be no cheating or game cracks, we did strongly imply it was necessary because of all the cheating and cracks in Diablo II. Seeing that cheating and cracks still exist, we would like to divert your attention to this cute bunny: http://1.bp.blogspot.com/-3XBUPZtl2h...+bunny+011.jpg.

    Diablo III's always-connected requirement is necessary for, like, the integrity of the experience. If someone knows what that means, please email us. It's also necessary for us to support you playing with your friends (even if you don't have any), because we don't want you doing that yourself via a LAN. LANs are scary. A LAN once ate my friend. It's true. Look it up.

    I know many of you are also looking forward to patch 1.1, our PvP update, which will come out in maybe 6 more months. We wouldn't want to just flip the switch and let people just attack each other. That would be a disaster! Instead, the PvP we're providing will provide a wonderful, controlled and constrained arena combat experience which will satisfy WoW players, which seems to be our primary demographic for some weird reason.

    We're also doing some other things and stuff. It's going to be awesome. We can't give out any specifics but get excited!

    As always, we pretend to care about your feedback and do whatever we want regardless. Just think of us as Congress. The Congress of Fun™, and Jay Wilson is Joe Biden. Suck on that!

    Always yours my sweet, sugary doves,

    Mike Morhaime

    Link - http://us.battle.net/d3/en/forum/topic/6146724759

    EDIT 2 : Electric Boogaloo - Thread got deleted, since funny and legitimate criticism is obviously lies and propaganda put about by Communist Nazis to encourage the murder of baby pandas.

    Glad I saved a copy, though. Hey, Blizzard Censorship Department (population 115,657), Come At Me Bros!
  2. KocKGoBlin's Avatar
    Yeah I read this the other day. There's a LOT of backpedaling in his little blog post. Sadly I'm not sure how they're going to "fix" the game and it's long term gameplay. It's just not possible without remaking a lot of the mechanics which would basically mean making a new game in Diablo. They shouldn't have done the skill tree the way they did. Plain and simple. That would have solved a lot of people's problems. I have no clue what they were thinking about the Legendary items but back in the days of D2, there weren't any legendaries. Or runewords for that matter. You would think they wouldn't make the same mistake twice though.
  3. HSMagnet's Avatar
    the translation is spot on
  4. HSMagnet's Avatar
    if the RMAH wasn't to make them money, there would be no transaction fee

    imnsho